How important is a footprint on the Internet? The less places a business appears on the Internet, the less visible it is and the more difficult to find it.
The more places a business has an online profile, the better the chances are that potential customers will find it.
Small businesses especially have the limitations of limited funds, so they can benefit more from free business listings. Businesses without websites can get an online presence using free business directories.
Medium and large businesses can benefit from free business listings just as much as they can benefit from anything they receive without the need to pay for it.
But, as nothing is free, the business owner needs to allocate the time to create the listing. And time is money.
Don't have time to spend on your business?
You could have created a listing here in the time it took to read this!